The Most Expensive PPC Keywords
How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.
Note: If you don't quite understand this infographic, consider learning more about what is Google AdWords.
Top 10 Most Expensive Google Keywords
The Top 10 Most Expensive Keywords are:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.
The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords:
- Conference Call
- Trading
- Software
- Recovery
- Transfer
- Gas/Electricity
- Classes
- Rehab
- Treatment
- Cord Blood